Ultimately, the development of conditions of competition and exclusivity requires JV`s parent companies to strike a delicate balance. On the one hand, the parent companies will want to allow the JV company to succeed, which means that it will have some room for growth, probably including not too small a volume and a certain degree of exclusivity vis-à-vis the parent companies. Creating a margin for growth will allow the joint venture to attract and motivate top talent and avoid the need to continuously renegotiate corporate agreements. The U.S. Small Business Administration provides more information about joint venture agreements here. This is a legal area and difficulties due to the diversity of national legislation, in particular as regards the applicability of heads of or shareholder agreements. For certain legal reasons, it can be described as a memorandum of understanding. This is done in parallel with other activities when setting up a joint venture. Although briefly discussed for a shareholders` agreement, some issues should be addressed here as a preamble to the following discussion. There are also a lot of topics that are not in the articles when a company is founded or is never present.
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